Tag Archives: social media

Law Firm Podcasts and Live Streaming: Legal Marketing Tools You Should Adopt

On Air sign to illustrate an article about podcasts and live streaming for legal marketing

We know a lot of people are thinking about law firm podcasts and live streaming because we get asked about them all the time, and it’s partly because of how popular they are. We’ve been seeing more and more of them in the pandemic, and it’s certainly made people think about new methods to reach out to new audiences and engage with them. Law Firm podcasts and live streaming are legal marketing tools that you […]

How to build thought leadership on social media

Blue paper boat leading group of white paper boats to show leadership

Thought Leadership has found its way through social media. More and more experts are recognized as “top voices” and influencers have their newsletters read and profiles followed. As a legal practitioner or quite possibly as an expert in your field, you could be one of them, taking your law firm’s name to more and more people online. Or, maybe you are one of them already, but you lack the time and patience to build your following […]

Core Web Vitals: monitor your law firm’s website health

Core Web Vitals on a Computer Screen

Have you heard of Core Web Vitals? Maybe your legal marketing team has, because it’s totally trending now. Core Web Vitals are Google’s criteria for a website’s user experience (let’s call it “UX”). If your firm’s website is indexed, then your Core web Vitals report will analyze it according to three metrics: LCP, FID, and CLS. LCP, Largest Contentful Paint, indicates the amount of time to render the largest content element visible when a URL […]

Put the social back in social media

Hands in front of a tablet with person icons flowing in and out

Don’t pay to grow your law firm’s followers on social media. You are better than that. Bring SOCIAL back to social media. Have a plan. Show up daily. Share your firm’s posts from your personal profile. Engage employees, and make them want to be ambassadors for your brand. Get into conversations in groups. Foster up debates. Answer comments. Mention other people and profiles (but, please ONLY tag people or organizations who are relevant to that […]

How to define your law firm’s online audience persona

Social Media: person circling the target audience

One big mistake for law firms to avoid on social media is trying to reach too broad an audience. First of all, having thousands of followers doesn’t necessarily mean engagement or clients. You really need to refine your audience and nail down your niche to better communicate with them. By “your audience” we mean the audience you already have, or that ideal audience – the potential clients or decision-makers you want to reach in social […]

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