Tag Archives: marketing

Start Your Annual Legal Marketing Planning Now! (It’s Not Too Late)

Annual Planning

Marketing For Law Firms and Business Development is Changing A lot of firms probably just dust off their old annual plans and make a few adjustments and call it a day. If that sounds like you, you might have a problem. The entire ball game is changing. You know what? Less than 5% of the Law Firms in the US work off of a strategic plan. Are you serious? And they still complain about not […]

Do Paid Law Firm Directory Listings Actually Work? 

Do paid law firm directory listings actually work? Industry Overview of Legal Directories  Opportunities to invest in expanded profiles are increasingly available. When your firm is ranked, a free or a paid profile is available to improve your firm’s credibility and visibility. You are probably receiving these offers constantly. These investments would be made by law firms as well as individual practitioners, and they would be a no-brainer. You presumably spend in legal directories like […]

These are Firm Forward’s Values. What are your firm’s?

You Law Firm's Values Matter (and it's good for marketing)

If you are a long-time follower of Firm Forward on social media (or a friend, or client), by now you should know: 👉We invested in remote collaboration years before the pandemic turned it into a trend 👉 We support Women’s IP Today and all women in business and law 👉 We support LGBTQ+ people’s rights 👉 We are committed to diversity, equity, and inclusion (and that’s part of the services we offer to firms because we truly […]

Put the social back in social media

Social media is connection

Don’t pay to grow your law firm’s followers on social media. You are better than that. Bring SOCIAL back to social media. Have a plan. Show up daily. Share your firm’s posts from your personal profile. Engage employees, and make them want to be ambassadors for your brand. Get into conversations in groups. Foster up debates. Answer comments. Mention other people and profiles (but, please ONLY tag people or organizations who are relevant to that […]

How to define your law firm’s online audience persona

Social Media: person circling the target audience

One big mistake for law firms to avoid on social media is trying to reach too broad an audience. First of all, having thousands of followers doesn’t necessarily mean engagement or clients. You really need to refine your audience and nail down your niche to better communicate with them. By “your audience” we mean the audience you already have, or that ideal audience – the potential clients or decision-makers you want to reach in social […]

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