Tag Archives: LegalMarketing

Legal Services Trends – Understanding The Legal Market

The legal market is ever-changing, and all those innovations can be tricky to navigate. There’s so much information out there, but knowing what to read, listen to, and watch in order to get an accurate snapshot of the latest legal services trends can be difficult. Even thinking about legal trend analysis and market research can be exhausting. Is it really worth all of our time and effort to figure out what these legal marketing trends […]

Do Paid Law Firm Directory Listings Actually Work? 

Do paid law firm directory listings actually work? Industry Overview of Legal Directories  Opportunities to invest in expanded profiles are increasingly available. When your firm is ranked, a free or a paid profile is available to improve your firm’s credibility and visibility. You are probably receiving these offers constantly. These investments would be made by law firms as well as individual practitioners, and they would be a no-brainer. You presumably spend in legal directories like […]

Put the social back in social media

Social media is connection

Don’t pay to grow your law firm’s followers on social media. You are better than that. Bring SOCIAL back to social media. Have a plan. Show up daily. Share your firm’s posts from your personal profile. Engage employees, and make them want to be ambassadors for your brand. Get into conversations in groups. Foster up debates. Answer comments. Mention other people and profiles (but, please ONLY tag people or organizations who are relevant to that […]

Spring clean your firm’s email list

Spring clean your firm's email list

No kidding: before GDPR measures went into force in some places, people used to be proud of their huge mailing lists, obtained at the expense of hundreds of email addresses in copy – none of which were really opted-in. Bouncing emails, outdated or misspelled domain names, people who NEVER open your newsletters… you may be throwing money out the window, considering that most email services charge by the number of contacts. 1. Ask non-openers if […]

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