Tag Archives: legal marketing

These are Firm Forward’s Values. What are your firm’s?

You Law Firm's Values Matter (and it's good for marketing)

If you are a long-time follower of Firm Forward on social media (or a friend, or client), by now you should know: 👉We invested in remote collaboration years before the pandemic turned it into a trend 👉 We support Women’s IP Today and all women in business and law 👉 We support LGBTQ+ people’s rights 👉 We are committed to diversity, equity, and inclusion (and that’s part of the services we offer to firms because we truly […]

Put the social back in social media

Social media is connection

Don’t pay to grow your law firm’s followers on social media. You are better than that. Bring SOCIAL back to social media. Have a plan. Show up daily. Share your firm’s posts from your personal profile. Engage employees, and make them want to be ambassadors for your brand. Get into conversations in groups. Foster up debates. Answer comments. Mention other people and profiles (but, please ONLY tag people or organizations who are relevant to that […]

How to define your law firm’s online audience persona

Social Media: person circling the target audience

One big mistake for law firms to avoid on social media is trying to reach too broad an audience. First of all, having thousands of followers doesn’t necessarily mean engagement or clients. You really need to refine your audience and nail down your niche to better communicate with them. By “your audience” we mean the audience you already have, or that ideal audience – the potential clients or decision-makers you want to reach in social […]

Heard of the 80/20 rule for social media?

Is your firm making the best use of social media? Have you heard of the 80/20 rule? Consider it the Pareto Principle for social media.⠀ ⠀ The rule goes like this: 80% of your social media content should be informative or useful, while 20% should be promotional. It’s a decent guideline, but let’s face it. Rules exist to be broken. Law firms should distribute content strategically.⠀ ⠀ 5 tips to improve your firm’s social media […]

Stop “diversity washing” your law business

Stop diversity washing your law business

Here’s a typical “diverse” team: people of color doing back-office work, women who never get promoted (if promoted, it’s expected that they don’t have kids, or pretend that the kids don’t exist), LGBTQIA+ people who may never hear an offensive joke at work – but only because they are told in private meetings with the directors’ board. Everybody is talking about the importance of Diversity, Equity and Inclusion in law businesses (to be honest, everywhere). […]

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