Tag Archives: LawFirmMarketing

Put the social back in social media

Social media is connection

Don’t pay to grow your law firm’s followers on social media. You are better than that. Bring SOCIAL back to social media. Have a plan. Show up daily. Share your firm’s posts from your personal profile. Engage employees, and make them want to be ambassadors for your brand. Get into conversations in groups. Foster up debates. Answer comments. Mention other people and profiles (but, please ONLY tag people or organizations who are relevant to that […]

How to define your law firm’s online audience persona

Social Media: person circling the target audience

One big mistake for law firms to avoid on social media is trying to reach too broad an audience. First of all, having thousands of followers doesn’t necessarily mean engagement or clients. You really need to refine your audience and nail down your niche to better communicate with them. By “your audience” we mean the audience you already have, or that ideal audience – the potential clients or decision-makers you want to reach in social […]

Spring clean your firm’s email list

Spring clean your firm's email list

No kidding: before GDPR measures went into force in some places, people used to be proud of their huge mailing lists, obtained at the expense of hundreds of email addresses in copy – none of which were really opted-in. Bouncing emails, outdated or misspelled domain names, people who NEVER open your newsletters… you may be throwing money out the window, considering that most email services charge by the number of contacts. 1. Ask non-openers if […]

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