Tag Archives: law firm marketing

Law Firm Podcasts and Live Streaming: Legal Marketing Tools You Should Adopt

On Air sign to illustrate an article about podcasts and live streaming for legal marketing

We know a lot of people are thinking about law firm podcasts and live streaming because we get asked about them all the time, and it’s partly because of how popular they are. We’ve been seeing more and more of them in the pandemic, and it’s certainly made people think about new methods to reach out to new audiences and engage with them. Law Firm podcasts and live streaming are legal marketing tools that you […]

Pro Bono: Do Law Firms Really Have To?

Team members placing hands on top of each other to show they are all in

Pro Bono means “for the good of the public.” Pro bono is short for pro bono publico. A lot of attorneys outside the US might not be familiar with this. It means providing legal services to low-income individuals and people who cannot afford to pay for these services. Lawyers offer their professional skills for the greater good by volunteering or doing projects and tasks for these individuals. It is not considered pro bono work if […]

Communication Strategies For Law Firms

Communication Strategies for Law Firms

When we talk about communication strategies for law firms, we’re talking about all types of communication, such as internal communication with your team, and perhaps external communication with the public, co-counsel or opposing counsel, court systems, administrative officers you work with, or vendors and suppliers, but most importantly, we’re talking about communication with clients. Firm Forward believes in high-quality client experience, always. Get in touch. Communication is the Key to a Successful Law Firm Your […]

What Makes You So Special? Identifying your Law Firm Unique Selling Propositions (USPs)

One crystal is always different from others

Law firms are (usually) not the most creative bunch, and those who work in the legal field are risk-averse, seeking to maintain neutrality, and don’t want to make false claims or engage in unethical advertising and marketing practices. This is why law firms keep it safe, and identifying your law firm’s unique selling propositions (USPs) might be a challenge. What makes you so special? Let’s dive into it: Questions to Ask Yourself as a Law […]

Legal Services Trends – Understanding The Legal Market

Hand pointing to data on a tablet

The legal market is ever-changing, and all those innovations can be tricky to navigate. There’s so much information out there, but knowing what to read, listen to, and watch in order to get an accurate snapshot of the latest legal services trends can be difficult. Even thinking about legal trend analysis and market research can be exhausting. Is it really worth all of our time and effort to figure out what these legal marketing trends […]

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