Tag Archives: emailmarketing

Spring clean your firm’s email list

Spring clean your firm's email list

No kidding: before GDPR measures went into force in some places, people used to be proud of their huge mailing lists, obtained at the expense of hundreds of email addresses in copy – none of which were really opted-in. Bouncing emails, outdated or misspelled domain names, people who NEVER open your newsletters… you may be throwing money out the window, considering that most email services charge by the number of contacts. 1. Ask non-openers if […]

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