Tag Archives: digitalmarketing

Communication Strategies For Law Firms

Communication Strategies for Law Firms

When we talk about communication strategies for law firms, we’re talking about all types of communication, such as internal communication with your team, and perhaps external communication with the public, co-counsel or opposing counsel, court systems, administrative officers you work with, or vendors and suppliers, but most importantly, we’re talking about communication with clients. Firm Forward believes in high-quality client experience, always. Get in touch. Communication is the Key to a Successful Law Firm Your […]

What Makes You So Special? Identifying your Law Firm Unique Selling Propositions (USPs)

One crystal is always different from others

Law firms are (usually) not the most creative bunch, and those who work in the legal field are risk-averse, seeking to maintain neutrality, and don’t want to make false claims or engage in unethical advertising and marketing practices. This is why law firms keep it safe, and identifying your law firm’s unique selling propositions (USPs) might be a challenge. What makes you so special? Let’s dive into it: Questions to Ask Yourself as a Law […]

Core Web Vitals: monitor your law firm’s website health

Core Web Vitals on a Computer Screen

Have you heard of Core Web Vitals? Maybe your legal marketing team has, because it’s totally trending now. Core Web Vitals are Google’s criteria for a website’s user experience (let’s call it “UX”). If your firm’s website is indexed, then your Core web Vitals report will analyze it according to three metrics: LCP, FID, and CLS. LCP, Largest Contentful Paint, indicates the amount of time to render the largest content element visible when a URL […]

Put the social back in social media

Hands in front of a tablet with person icons flowing in and out

Don’t pay to grow your law firm’s followers on social media. You are better than that. Bring SOCIAL back to social media. Have a plan. Show up daily. Share your firm’s posts from your personal profile. Engage employees, and make them want to be ambassadors for your brand. Get into conversations in groups. Foster up debates. Answer comments. Mention other people and profiles (but, please ONLY tag people or organizations who are relevant to that […]

How to define your law firm’s online audience persona

Social Media: person circling the target audience

One big mistake for law firms to avoid on social media is trying to reach too broad an audience. First of all, having thousands of followers doesn’t necessarily mean engagement or clients. You really need to refine your audience and nail down your niche to better communicate with them. By “your audience” we mean the audience you already have, or that ideal audience – the potential clients or decision-makers you want to reach in social […]

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