Tag Archives: digital marketing

These are Firm Forward’s Values. What are your firm’s?

You Law Firm's Values Matter (and it's good for marketing)

If you are a long-time follower of Firm Forward on social media (or a friend, or client), by now you should know: 👉We invested in remote collaboration years before the pandemic turned it into a trend 👉 We support Women’s IP Today and all women in business and law 👉 We support LGBTQ+ people’s rights 👉 We are committed to diversity, equity, and inclusion (and that’s part of the services we offer to firms because we truly […]

Core Web Vitals: monitor your law firm’s website health

Core Web Vitals

Have you heard of Core Web Vitals? Maybe your legal marketing team has, because it’s totally trending now. Core Web Vitals are Google’s criteria for a website’s user experience (let’s call it “UX”). If your firm’s website is indexed, then your Core web Vitals report will analyze it according to three metrics: LCP, FID, and CLS. LCP, Largest Contentful Paint, indicates the amount of time to render the largest content element visible when a URL […]

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