Tag Archives: digital marketing

Communication Strategies For Law Firms

Communication Strategies for Law Firms

When we talk about communication strategies for law firms, we’re talking about all types of communication, such as internal communication with your team, and perhaps external communication with the public, co-counsel or opposing counsel, court systems, administrative officers you work with, or vendors and suppliers, but most importantly, we’re talking about communication with clients. Firm Forward believes in high-quality client experience, always. Get in touch. Communication is the Key to a Successful Law Firm Your […]

What Makes You So Special? Identifying your Law Firm Unique Selling Propositions (USPs)

One crystal is always different from others

Law firms are (usually) not the most creative bunch, and those who work in the legal field are risk-averse, seeking to maintain neutrality, and don’t want to make false claims or engage in unethical advertising and marketing practices. This is why law firms keep it safe, and identifying your law firm’s unique selling propositions (USPs) might be a challenge. What makes you so special? Let’s dive into it: Questions to Ask Yourself as a Law […]

These are Firm Forward’s Values. What are your firm’s?

You Law Firm's Values Matter (and it's good for marketing)

If you are a long-time follower of Firm Forward on social media (or a friend, or client), by now you should know: 👉We invested in remote collaboration years before the pandemic turned it into a trend 👉 We support Women’s IP Today and all women in business and law 👉 We support LGBTQ+ people’s rights 👉 We are committed to diversity, equity, and inclusion (and that’s part of the services we offer to firms because we truly […]

Core Web Vitals: monitor your law firm’s website health

Core Web Vitals

Have you heard of Core Web Vitals? Maybe your legal marketing team has, because it’s totally trending now. Core Web Vitals are Google’s criteria for a website’s user experience (let’s call it “UX”). If your firm’s website is indexed, then your Core web Vitals report will analyze it according to three metrics: LCP, FID, and CLS. LCP, Largest Contentful Paint, indicates the amount of time to render the largest content element visible when a URL […]

X