Once and for all: SEO is organic, SEM is Paid.

SEO & SEM Explained with arrows pointing in opposite directions and sneakers in front

SEO (Search Engine Optimization) involves your website, metadata, written content, media descriptions and captions, tags and keywords. Never heard about some of those terms? Well, your marketing or IT teams certainly have (and if you don’t have a marketing team, outsource it with us).

SEM (Search Engine Marketing) is basically (but not only) Google Ads campaigns, which are also based on keywords.

Both of them are about your firm being found by your target audience.

Are you not being found at all, or just need a little boost?

Firm Forward’s experts can help. Why not give us a quick call? https://lnkd.in/gV28DFd.

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