Heard of the 80/20 rule for social media?

Hands working on a mobile device with coffee

Is your firm making the best use of social media? Have you heard of the 80/20 rule? Consider it the Pareto Principle for social media.⠀

The rule goes like this: 80% of your social media content should be informative or useful, while 20% should be promotional. It’s a decent guideline, but let’s face it. Rules exist to be broken. Law firms should distribute content strategically.⠀

5 tips to improve your firm’s social media presence:⠀

? Create content in support of your business goals.⠀
? Direct content toward your target audience. ⠀
? Monitor the analytics to replicate what works and adjust what does not.⠀
? Be sure to include your call-to-action.⠀
? Above all: be brief, timely, and relevant. ⠀

Unsure of your business goals or your target audience? Need a social media plan that works for your firm? Contact Firm Forward for help with social media management and/or training today.


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