Is your firm making the best use of social media? Have you heard of the 80/20 rule? Consider it the Pareto Principle for social media.⠀
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The rule goes like this: 80% of your social media content should be informative or useful, while 20% should be promotional. It’s a decent guideline, but let’s face it. Rules exist to be broken. Law firms should distribute content strategically.⠀
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5 tips to improve your firm’s social media presence:⠀
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? Create content in support of your business goals.⠀
? Direct content toward your target audience. ⠀
? Monitor the analytics to replicate what works and adjust what does not.⠀
? Be sure to include your call-to-action.⠀
? Above all: be brief, timely, and relevant. ⠀
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Unsure of your business goals or your target audience? Need a social media plan that works for your firm? Contact Firm Forward for help with social media management and/or training today.