Have you heard of Core Web Vitals? Maybe your legal marketing team has, because it’s totally trending now.
Core Web Vitals are Google’s criteria for a website’s user experience (let’s call it “UX”).
If your firm’s website is indexed, then your Core web Vitals report will analyze it according to three metrics: LCP, FID, and CLS.
LCP, Largest Contentful Paint, indicates the amount of time to render the largest content element visible when a URL is requested (usually an image, video, or large text block).
FID, or First Input Delay, is the time from when the visitor first interacts with your page to the time when the browser responds to that interaction.
Last, CLS, the Cumulative Layout Shift, tracks and measures unexpected layout shifts during interaction (having elements shifting while a user is trying to interact with the page is considered bad UX).
Does all that mean that you should forget about SEO and focus on core web vitals only? No! Fix your law firm’s web UX on desktop and mobile, invest in SEO, and increase the chances of ranking higher on Google. See more at Core Web Vitals report – Search Console Help (google.com).
👉 In case your firm needs a new and improved website, Firm Forward can help. Get started now.