María Fernanda Cornejo, based in Ecuador, will help lead the Houston-based legal marketing company’s LatAm expansion Houston, Texas – María Fernanda Cornejo, based in Quito, Ecuador, joins Firm Forward, LLC, a leading marketing and business development agency for B2B law firms, as Principal Consultant, Latin America. Cornejo has a master’s degree in Marketing and Digital Communication and has served as Communications Director for companies such as Huawei Technologies. After more than 10 years working in […]
Category Archives: News
Founder & CEO of Firm Forward, Elyssa LeFevre Chayo is a speaker at the World IP Forum, which is happening entirely online this year. Lys’ topic is on New Law and the challenges that presents for IP law firms. Not familiar with New Law? These sessions are only about 15 minutes and worth checking out. The event starts on April 26 and goes until May 05, 2021. More at: https://www.worldipforum.com.
We don’t usually brag about our achievements, but this one is too good to keep to ourselves: Firm Forward is now an A+ Better Business Bureau accredited business. For those who still don’t know, the Better Business Bureau is an ethical marketplace where buyers and sellers trust each other – which means that listed companies match credibility standards. Need a trustworthy company to help your law firm succeed, by bringing marketing and business development solutions […]
Hey, IP firms: registration is open for Bio Digital. The 2021 edition brings the Innovation Stage, a new interactive forum for companies to showcase insights, build global connections and identify business prospects before partnering. Speaking of partnering, their partnering system is one of the best, and it’s usually worth the investment for firms with a strong Life Sciences practice. Early bird pricing through April 11, 2020. Register now: https://www.bio.org/events/bio-digital.
In 2020, law firm business development and marketing priorities were all set up reactively. We had no choice but to be digital-first. Now that we’ve entered 2021, we can think about prioritizing investments not just for survival, but for thriving. If you’d ask us, we would say “put your people first”. Assess your team. Figure out who knows what. Invest in them when it comes to digital priorities (training, coaching, mentoring). Understand which tools work […]