Elyssa LeFevre Chayo
CEO

Meet Lys

Hi! I’m Elyssa LeFevre Chayo, but most people call me Lys. I’m the founder and CEO of Firm Forward, a business development and marketing consultancy to law firms and legal teams.

My background is in international business and intellectual property. I studied at a few different universities and then got practical training with law firms, as I worked my way up on the corporate side, managing global IP portfolios and hiring outside counsel around the world.

I followed my heart through Latin America and landed in Brazil for a few years, where my background was a great fit in a business development role at a leading IP law firm. Upon returning to the US in 2014, I opened Firm Forward to be able to share my experience and know-how with law firms everywhere.

I have always been at the forefront of legal technology, and my services have always included strategic managerial advice, legal service structures, and communications. An avid social media user (okay, addict) gave me an edge when it came to promoting law firms in the digital first world, so when we all headed home for work, Firm Forward decided to shift its gears to make sure that we could offer some of the basic services that all firms need as a foundation for their business development and marketing efforts.

Get in touch with me today and find out how Firm Forward can help your firm succeed, too.