Our Team

Our team is known for their fanatical dedication to client satisfaction. At Firm Forward we are making it our life mission to offer our customers the opportunity to tell their firm’s story in a way that is compelling, relevant and memorable for their clients.

Meet Lys

Hi! I’m Elyssa LeFevre Chayo, but most people call me Lys. I’m the founder and CEO of Firm Forward, a business development and marketing consultancy to law firms and legal teams.

My background is in international business and intellectual property. I studied at a few different universities and then got practical training with law firms, as I worked my way up on the corporate side, managing global IP portfolios and hiring outside counsel around the world.

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I followed my heart through Latin America and landed in Brazil for a few years, where my background was a great fit in a business development role at a leading IP law firm. Upon returning to the US in 2014, I opened Firm Forward to be able to share my experience and know-how with law firms everywhere.

I have always been at the forefront of legal technology, and my services have always included strategic managerial advice, legal service structures, and communications. An avid social media user (okay, addict) gave me an edge when it came to promoting law firms in the digital first world, so when we all headed home for work, Firm Forward decided to shift its gears to make sure that we could offer some of the basic services that all firms need as a foundation for their business development and marketing efforts.

Get in touch with me today and find out how Firm Forward can help your firm succeed, too.

Meet Fernanda

Hi! I’m María Fernanda Cornejo. I’m from Ecuador, and I am Firm Forward’s Principal Consultant, Latin America.

I have an undergraduate degree in journalism and consumer economics, and a master’s degree in Marketing and Digital Communication. I have worked in many different Communications agencies and as a Communications Director for companies such as Huawei Technologies. I have also worked as a TV producer and used to host a pet radio show.

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After more than 10 years working in Corporate Communication – almost five of them dedicated to Legal Marketing, as a Director of Communication for one of the most important law firms in Ecuador, I opened my own legal marketing consultancy, which eventually led me to joining forces with Firm Forward.

Fun facts: I am a mom, dog lover, and passionate about musical theater.

Meet Lia

Oi! My name is Lia Amancio and I’ve been writing for the internet since 2000, doing content marketing and making my own kitten gifs way before content marketing and kitten gifs were cool.

Post-graduate in Corporate Communication by ESPM (a renowned marketing and business school in Brazil), I’ve worked with content planning and management for digital agencies, TV shows, musicians, and communication departments of local public bodies dedicated to supporting the film industry; and also as a teacher, providing marketing and social media training and short-term courses.

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In 2016, I met Lys and the whole legal marketing universe, when I was hired to run the Marketing department of Brazilian IP firm Di Blasi, Parente & Associados. I left in 2018 but kept providing social media services for Firm Forward and its clients. Now here I am – Firm Forward’s CMO and your host in Rio.

Meet Tiana

Hi! My name is Tiana Hicks. I’m a Marketing Coordinator at Firm Forward.

Technically, I have been in Social Media Marketing since 2020, but let’s face it. I grew up with it, and I’ve got this.

I specialize in content creation, business promotion, SEO, and working with our team to creatively produce and schedule content. A natural multi-tasker, I am obtaining my undergrad degree from the University of Houston and graduating in the Summer of 2022 (Woohoo).

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I enjoy festivals, fashion, and socializing with people, but, above it all, I just love spending time with my family and friends.

Meet Bryan

Hello! My name is Bryan and I am the Community Support Specialist for Firm Forward, a company that helps make law firms more efficient by providing solid advice, strategic planning, and data-driven results.

Before working for Firm Forward, I served as a Team Manager for an American multinational technology company for 6 years wherein I conducted meetings with advisors with the intent of resolving customer concerns, in-house issues and produced communication strategies to meet client’s KPIs.

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I currently live in Norwich, UK with my fiancé. When I am not preoccupied with work, I enjoy spending time with my family & pets back home in the Philippines.

Meet Samridhi

I’m Samridhi! Most people call me Sam. Easier to remember and pronounce! For the most part, I love writing and breaking down hard concepts to digestible information or designs. I believe that there’s so much legalese already, what we need is crisp and engaging content that conveys the point!

I’m a Content Strategist at Firm Forward. I’m so happy to be working with some amazing people here. I’m currently pursuing my law degree from India and I’m inclined towards business and commercial law. I enjoy reading and learning about management, business development, content strategy, digital marketing, social media and design!

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I’m usually surviving on coffee. Most of the times you’ll find me in front of my laptop brainstorming content ideas or working on an article. Well, who doesn’t like to feel like an over achiever?

My relax time is usually me reading a good book and some coffee, of course!

“We are marketing pros with years of experience working in law firms and corporate legal environments, so we get it. We use our industry background to create opportunities for growth and success for our clients.”