Once and for all: SEO is organic, SEM is Paid.

SEO & SEM Explained with arrows pointing in opposite directions and sneakers in front

SEO (Search Engine Optimization) involves your website, metadata, written content, media descriptions and captions, tags and keywords. Never heard about some of those terms? Well, your marketing or IT teams certainly have (and if you don’t have a marketing team, outsource it with us). SEM (Search Engine Marketing) is basically (but not only) Google Ads campaigns, which are also based on keywords. Both of them are about your firm being found by your target audience. […]

Meeting Requests and Partnering Systems

Professional woman sitting at desk in front of computer with glasses off and hands at her face in contemplation

Understanding how best to handle meeting requests and partnering systems can dramatically increase your ability to receive positive responses to your meeting request and gaining new clients. Taking the time to make better meeting requests and utilize all of the features of a partnering system can help ensure that you reach the right people and have a better success rate. Meeting Requests In most cases, the way any law firm gains new clients is to […]

Diversity, Equity, And Inclusion For Law Firms

Professionals racing with a black woman running through a ribbon to win the race

The difficult topics of diversity, equity, and inclusion have been included in conversations at Firm Forward for years. However, in light of recent events throughout the United States, and the world, we want to bring this topic back again to the forefront, even if some may find it uncomfortable or challenging. Our position at Firm Forward is that Black Lives Matter and that the conversations regarding diversity, equity, and inclusion for law firms must continue […]