These are Firm Forward’s Values. What are your firm’s?

You Law Firm's Values Matter (and it's good for marketing)

If you are a long-time follower of Firm Forward on social media (or a friend, or client), by now you should know: 👉We invested in remote collaboration years before the pandemic turned it into a trend 👉 We support Women’s IP Today and all women in business and law 👉 We support LGBTQ+ people’s rights 👉 We are committed to diversity, equity, and inclusion (and that’s part of the services we offer to firms because we truly

Core Web Vitals: monitor your law firm’s website health

Core Web Vitals

Have you heard of Core Web Vitals? Maybe your legal marketing team has, because it’s totally trending now. Core Web Vitals are Google’s criteria for a website’s user experience (let’s call it “UX”). If your firm’s website is indexed, then your Core web Vitals report will analyze it according to three metrics: LCP, FID, and CLS. LCP, Largest Contentful Paint, indicates the amount of time to render the largest content element visible when a URL

Elyssa LeFevre Chayo is a speaker at the World IP Forum

Elyssa LeFevre Chayo is a Speaker at the World IP Forum

Founder & CEO of Firm Forward, Elyssa LeFevre Chayo is a speaker at the World IP Forum, which is happening entirely online this year. Lys’ topic is on New Law and the challenges that presents for IP law firms. Not familiar with New Law? These sessions are only about 15 minutes and worth checking out. The event starts on April 26 and goes until May 05, 2021. More at: https://www.worldipforum.com.

Put the social back in social media

Social media is connection

Don’t pay to grow your law firm’s followers on social media. You are better than that. Bring SOCIAL back to social media. Have a plan. Show up daily. Share your firm’s posts from your personal profile. Engage employees, and make them want to be ambassadors for your brand. Get into conversations in groups. Foster up debates. Answer comments. Mention other people and profiles (but, please ONLY tag people or organizations who are relevant to that

A business in which you can trust

Firm Forward is an A+ accredited business on Better Business Bureau

We don’t usually brag about our achievements, but this one is too good to keep to ourselves: Firm Forward is now an A+ Better Business Bureau accredited business. For those who still don’t know, the Better Business Bureau is an ethical marketplace where buyers and sellers trust each other – which means that listed companies match credibility standards. Need a trustworthy company to help your law firm succeed, by bringing marketing and business development solutions

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