Monthly Archives: November 2021

What Makes You So Special? Identifying your Law Firm Unique Selling Propositions (USPs)

One crystal is always different from others

Law firms are (usually) not the most creative bunch, and those who work in the legal field are risk-averse, seeking to maintain neutrality, and don’t want to make false claims or engage in unethical advertising and marketing practices. This is why law firms keep it safe, and identifying your law firm’s unique selling propositions (USPs) might be a challenge. What makes you so special? Let’s dive into it: Questions to Ask Yourself as a Law […]

Legal Services Trends – Understanding The Legal Market

The legal market is ever-changing, and all those innovations can be tricky to navigate. There’s so much information out there, but knowing what to read, listen to, and watch in order to get an accurate snapshot of the latest legal services trends can be difficult. Even thinking about legal trend analysis and market research can be exhausting. Is it really worth all of our time and effort to figure out what these legal marketing trends […]

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