Monthly Archives: April 2021

Core Web Vitals: monitor your law firm’s website health

Core Web Vitals

Have you heard of Core Web Vitals? Maybe your legal marketing team has, because it’s totally trending now. Core Web Vitals are Google’s criteria for a website’s user experience (let’s call it “UX”). If your firm’s website is indexed, then your Core web Vitals report will analyze it according to three metrics: LCP, FID, and CLS. LCP, Largest Contentful Paint, indicates the amount of time to render the largest content element visible when a URL […]

Elyssa LeFevre Chayo is a speaker at the World IP Forum

Elyssa LeFevre Chayo is a Speaker at the World IP Forum

Founder & CEO of Firm Forward, Elyssa LeFevre Chayo is a speaker at the World IP Forum, which is happening entirely online this year. Lys’ topic is on New Law and the challenges that presents for IP law firms. Not familiar with New Law? These sessions are only about 15 minutes and worth checking out. The event starts on April 26 and goes until May 05, 2021. More at: https://www.worldipforum.com.

Put the social back in social media

Social media is connection

Don’t pay to grow your law firm’s followers on social media. You are better than that. Bring SOCIAL back to social media. Have a plan. Show up daily. Share your firm’s posts from your personal profile. Engage employees, and make them want to be ambassadors for your brand. Get into conversations in groups. Foster up debates. Answer comments. Mention other people and profiles (but, please ONLY tag people or organizations who are relevant to that […]

A business in which you can trust

Firm Forward is an A+ accredited business on Better Business Bureau

We don’t usually brag about our achievements, but this one is too good to keep to ourselves: Firm Forward is now an A+ Better Business Bureau accredited business. For those who still don’t know, the Better Business Bureau is an ethical marketplace where buyers and sellers trust each other – which means that listed companies match credibility standards. Need a trustworthy company to help your law firm succeed, by bringing marketing and business development solutions […]

How to define your law firm’s online audience persona

Social Media: person circling the target audience

One big mistake for law firms to avoid on social media is trying to reach too broad an audience. First of all, having thousands of followers doesn’t necessarily mean engagement or clients. You really need to refine your audience and nail down your niche to better communicate with them. By “your audience” we mean the audience you already have, or that ideal audience – the potential clients or decision-makers you want to reach in social […]

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