Monthly Archives: March 2021

Spring clean your firm’s email list

Spring clean your firm's email list

No kidding: before GDPR measures went into force in some places, people used to be proud of their huge mailing lists, obtained at the expense of hundreds of email addresses in copy – none of which were really opted-in. Bouncing emails, outdated or misspelled domain names, people who NEVER open your newsletters… you may be throwing money out the window, considering that most email services charge by the number of contacts. 1. Ask non-openers if […]

Bio Digital: Registration open!

Hey, IP firms: registration is open for Bio Digital. The 2021 edition brings the Innovation Stage, a new interactive forum for companies to showcase insights, build global connections and identify business prospects before partnering. Speaking of partnering, their partnering system is one of the best, and it’s usually worth the investment for firms with a strong Life Sciences practice. Early bird pricing through April 11, 2020. Register now: https://www.bio.org/events/bio-digital.

Heard of the 80/20 rule for social media?

Is your firm making the best use of social media? Have you heard of the 80/20 rule? Consider it the Pareto Principle for social media.⠀ ⠀ The rule goes like this: 80% of your social media content should be informative or useful, while 20% should be promotional. It’s a decent guideline, but let’s face it. Rules exist to be broken. Law firms should distribute content strategically.⠀ ⠀ 5 tips to improve your firm’s social media […]

INTA’s The Women’s LeadershIP Initiative Report and Best Practices Toolkit

Earlier this month, INTA released The Women’s LeadershIP Initiative Report and Best Practices Toolkit, as part of its efforts to address the underrepresentation of women in IP. The file not only brings relevant data about women’s representation, career advancement and work-life integration, but also insights and recommendations for organizations to include women in their workplace – we mean, REALLY include. INTA is also committed to continuing The Women’s Leadership Initiative as a permanent program. Click […]

Stop “diversity washing” your law business

Stop diversity washing your law business

Here’s a typical “diverse” team: people of color doing back-office work, women who never get promoted (if promoted, it’s expected that they don’t have kids, or pretend that the kids don’t exist), LGBTQIA+ people who may never hear an offensive joke at work – but only because they are told in private meetings with the directors’ board. Everybody is talking about the importance of Diversity, Equity and Inclusion in law businesses (to be honest, everywhere). […]

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