Monthly Archives: January 2021

But First, People

In 2020, law firm business development and marketing priorities were all set up reactively. We had no choice but to be digital-first. Now that we’ve entered 2021, we can think about prioritizing investments not just for survival, but for thriving. If you’d ask us, we would say “put your people first”. Assess your team. Figure out who knows what. Invest in them when it comes to digital priorities (training, coaching, mentoring). Understand which tools work […]

ABA TECHSHOW | March 8-12, 2021

ABA TECHSHOW is going virtual this year. The conference and EXPO, presented by the ABA Law Practice Division, will take place from March 8-12, 2021, and you will be able to attend it from the comfort of your home office – like almost every post-pandemic event. Did we mention that ABA and Law Practice Division (LP) members are entitled to discounts on their registration fees? More at

FOMO on the latest trends in legal Tech?

Technology can enhance legal processes and law firm management, but how to tell which software and platforms are worth trying – and spending your team’s time with learning and testing stuff they won’t use anyway? Wouldn’t it be great if you had someone to recommend tried and proven solutions on CRM, practice and financial management, docketing, data, billing, security and more? Save time and money (and inbox space, given that you won’t receive offers after […]

#TBT To This Awesome Event in 2014

Good Sportsmanship in IP was hosted by the GIPC and the Brazil-U.S. Business Council, and addressed the role of IP in the World Cup and sports events, as well as the importance of IP to the Brazilian economy. Here is Elyssa LeFevre Chayo with Cesar Parga, Carolina Lessa and David Green. More at:

Once and for all: SEO is organic, SEM is Paid.

SEO (Search Engine Optimization) involves your website, metadata, written content, media descriptions and captions, tags and keywords. Never heard about some of those terms? Well, your marketing or IT teams certainly have (and if you don’t have a marketing team, outsource it with us). SEM (Search Engine Marketing) is basically (but not only) Google Ads campaigns, which are also based on keywords. Both of them are about your firm being found by your target audience. […]